Lydia is known for her larger-than-life personality, loud voice, bold ideas, and the ability to get shit done. She loves fresh flowers, bright colors, good packaging design, and nice people. She takes pride and strives to always do the right and noble thing.
With a diverse background in graphic design, marketing, and branding, she is able to quickly understand what the client’s needs are. Being able to create is at the core of everything she does.
Logo Design
Silver Addy
West Michigan
American Advertising Federation
MiPitch Competition
2nd Place
Ionia County Economic Alliance
Event Poster
1st Place
Midland Area
Farmers Market
Direct Mail 3-D/Mixed
Gold Addy
West Michigan
American Advertising Federation
Illustration Series
Silver Addy
West Michigan
American Advertising Federation
I was born and raised in a small family business.
In 1982, my parents started their own party tent rental business. My parents, four siblings, and I spent summers together putting up party tents, tables, chairs, and inflatables for our customers. Our family business taught me the value of hard work, being a team player, having a good quality product and service, treating customers right, and always doing the noble thing.
It also taught me that small business owners are some of the most passionate and innovative groups of people. They are constantly doing, learning, and growing. Small business owners never stop when things get hard, and they continue to show up every day.
Because of this, I am passionate about helping small businesses succeed. I have the knowledge and expertise to understand what small businesses need to thrive when it comes to their graphic design, marketing, and branding needs.
When starting my business, I wrote out words that I thought best described me and my style. I kept going back to my own name. Born with the name Lydia, it was not a name I heard very often. From there, I decided to look up what Lydia meant and it means the noble one.
Noble means high moral principles, inspires confidence in and from others, works to increase value in people and situations, and focuses on the good. A perfect combination of everything I am striding for in my business (and personal life). Noble also sounds like “no bull.” No bull is about being honest, transparent, and upfront which are all things I value as a creative and a small business owner.
Thus, Noble Creative was born. A company dedicated to empowering small businesses to build meaningful brands.
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